Certifications
Specialties
Content Strategy and Performance Marketing
I am Meta- and LinkedIn certified, with over five years of experience leading growth-driven content and performance marketing strategies. I specialize in building full-funnel strategies that connect messaging to measurable outcomes, from brand positioning to lead generation and revenue growth. By combining data analysis, audience insights, and continuous optimization, I develop tailored marketing systems designed to maximize ROI across paid, organic, and conversion-focused channels.
Marketing Strategy and Positioning
Before marketing can perform, it needs direction. I help brands step back and define where they stand in the market and why they matter. Through audience research, competitive insight, and business alignment, I shape strategic foundations that guide messaging, campaigns, and long-term growth. Clear positioning ensures every marketing effort works toward a unified, differentiated presence.
Product Marketing
Every product has a story, and it takes a strategic creative to uncover it and bring it to life. Whether in B2B SaaS, food and beverage, fitness, or manufacturing, I translate complex ideas into clear, compelling messaging that resonates with the right audience and drives action. From newsletters and one-pagers to collaborating with subject-matter experts and building full-funnel content strategies, I combine creativity with data to craft narratives that build trust, strengthen brand positioning, and support measurable growth.
About Me
Knowledge & Experience
I am a marketing professional with a passion for social media marketing, product marketing, and strategy for B2B and B2C businesses. In addition, I also have experience in writing, photography, and graphic design. I received my B.A. in Journalism and Public Relations from Baylor University and my M.S. in Strategic Communications and Leadership from Belmont University. I am always willing to learn new skills and adapt quickly on my feet.
Outside of Work
Outside of work, I enjoy hiking and being out in nature. As a girl who grew up in Texas, this comes naturally to me. One of my favorite hikes was when I was in Spain and devoted 8 hours hiking near the Mediterranean coast. I've been to thirteen countries and look forward to exploring even more. I also have a corgi named Carter, whom I love spending time with.